New York, NY - June 21, 2000 - Frankfurt Balkind, a unique cross-disciplinary communications agency, today announces a fully integrated marketing and brand development program for Sanctum, Inc. (formerly Perfecto Technologies), the pioneer in automated Web application security software. The new branding reinforces both the company's position in the Internet security market, and its software as the first viable defense against the perversion of web applications for B2B and B2C e-business today.

Frankfurt Balkind's first initiative, after being selected as Sanctum's Integrated Agency of Record, was to develop a new name for the company. The word "sanctum" means a place where one is free from intrusion. Sanctum Inc. is the only company today that secures sites at their most vulnerable core-the application level.

In addition, Frankfurt Balkind worked with Sanctum to create the term "Web Perversion" to describe the insidious type of hacking that directly attacks applications in order to steal intellectual property, access sensitive personal information, change e-commerce prices, or deface and ultimately shut sites down. Web Perversion requires nothing more than a Web browser and a little determination by the hacker. "Because there was no appropriate language used to talk about the unique security problems Sanctum solves, it was essential that we define this category to help e-business leaders understand the pervasive security issues they face," notes Aubrey Balkind, Frankfurt Balkind CEO.

Building upon Sanctum's new identity, Frankfurt Balkind developed marketing materials, including a unique capabilities brochure and Web site. The brochure visually simulates the process that hackers use to search for holes inherent in any Web application code. The Sanctum Web site (www.SanctumInc.com) reinforces the branding and positioning of the company in the market, while offering an eye-opening demonstration of the online hacking problem and how employing the Sanctum software products can maintain a Web site's integrity. To round out the this integrated branding initiative, an ad campaign featuring the new tag line, "Save Your Site," is being developed for release later this year.

"Working with Frankfurt Balkind was an obvious choice," says Diane Fraiman, Vice President of Marketing at Sanctum, Inc. "We needed everything at once to launch our new company and its identity as effectively as possible. Frankfurt Balkind's expertise in developing integrated marketing campaigns and comprehensive understanding of the e-business arena has helped to launch our company's image aggressively."

About Frankfurt Balkind (www.frankfurtbalkind.com)
Founded in 1972, Frankfurt Balkind is a cross-disciplinary communications agency focused on e-business transformation, driven by strategic positioning and the building of brands across all traditional and new forms of media. The group specializes in four areas: branding, Web development, advertising and marketing/communications. With offices in New York, San Francisco and Los Angeles, a partial list of clients includes: Pitney Bowes, Industry-to-Industry, RCN, NetGenesis, Janssen Pharmaceutica, Schering-Plough, Benchmarking Partners, and the Guggenheim Museum

About Sanctum, Inc. (www.SanctumInc.com)
Founded in 1997 and headquartered in Santa Clara, Calif., Sanctum, Inc. (formerly Perfecto Technologies) pioneered the market for Web application security and control software. Sanctum's software works autonomously and continuously to monitor how individuals interact with Web applications. By detecting and defending against any unauthorized behavior, Sanctum prevents Web application perversion, even if a site has unknown security holes or flaws. Sanctum's customers include industry leaders in banking, retailing, finance, government, and healthcare. Privately held, Sanctum is funded by blue-chip venture capital firms and industry leaders, including Sequoia Capital, Walden, and Intel Corporation. More information about Sanctum may be obtained by visiting the Company's Web site at www.SanctumInc.com or by calling the Company directly at (408) 855-9500.

For Immediate Release
Contact:

Diane Fraiman
Sanctum, Inc.
(408) 855-9500
[email protected]